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TikTok is doing very well for a platform that has only been around for half a decade and has just moved into a competitive market. Since the start of 2022, the social media platform has amassed huge numbers, with one billion active members every month. The origin of the sensational app can be traced back to China when Bytendance, a Chinese startup, founded Douyin, a video-sharing social network, in 2016. The international version of the app, dubbed TikTok, was later released in 2017. It quickly grew in popularity, especially among Gen Z and Millennials. Today, it has over 3 billion downloads and is the fastest growing social networking app with the longest commitment time. The main appeal of TikTok is the variety of content categories it offers its users. On the quay, it is impossible to get bored. Among its most popular categories are:

Entertainment

The TikTok entertainment category is like a big box of mixed chocolates; you never know what interesting music video you will come across next in the varied category. This is the most popular TikTok category, as the social networking platform is best known for raising people’s spirits through a host of fun content. TikTok content is presented as user-friendly and customizable, making it simple to focus on each user’s main interests. As of 2020, the entertainment category has racked up over 535 billion hashtag views across skits, comedy, duets, special effects, magic, and more. People have paid more attention to their hobbies in the latest trends. Some influencers have taken advantage of this by making tutorials and live videos on different fun activities. A great example is viral iGaming content, specifically online casino gaming content on TikTok. As the digital age changes most businesses, professional online gaming has become profitable. There are now thousands of platforms where you can play games for real money. TikTok has specialized content that specializes in entertainment niches like these.

Dance

TikTok’s dance category has had over 479 billion hashtag views. Dance skits are probably the DNA of TikTok’s content, and with the platform’s highly customizable features, anyone can participate in any dance mode. You can be your cheerleader in the next social media dance trend with the embedded audio clip feature in short form videos. Not all dance videos are compelling; it’s a bit hit and miss, but that’s the beauty of a platform like TikTok; professional dancers and those of us with two left feet are also appreciated. You will never run out of hilarious content in this category. Some of the recent record breaking trends in this category include the hashtag TikTokDance, with over 14.4 billion views, the 2021 dance flashmob, which received over 44.1 million views, and the 2021 “Unwritten Remix” dance trend by @Rony boyy which has received over 44.1 million views.

TikTok jokes

Pranks used to be a fun trend, but when they got too popular on social media sites, they stopped being interesting to most people. TikTok breathed new life into pranks using short clips that were linked to the majority of users online. Pranks were the third most popular category on the platform in July 2020, with creative new TikTok prank concepts dominating social media. TikTok pranks offer a more captivating approach that allows audiences to participate in an endless parade of pranks, unlike the monotonous pranks centered on specific personalities on prominent social platforms such as YouTube. It’s no surprise that the prank category comes third with over 79 billion hashtag views.

Sports and fitness videos

The fitness category had a stellar performance on TikTok, with over 238 billion hashtag views. There are no typical 30-minute or one-hour fitness tutorials on the platform. Rather, you’ll interact with real athletes and fitness trainers who offer more practical advice and interact better with their followers. You’ll likely come across fun fitness content like memes, motivational videos, and diet plans. TikTok allows workout pros and beginners to share experiences and grow.

home improvement videos

With greater access to social media, it is much easier for individuals to embark on DIY projects to improve their lives since they can interact with creators and professionals online. According to Statia, the #homeimprovement hashtag has over 8.28 billion views, and the DIY category has had over 222 billion views.

Final Thoughts

Beauty & Skincare, Fashion, Recipes & Cooking, Life Hacks, and Pets closely follow the top five TikTok categories by audience. The platform is cementing its position in the highly competitive social media industry, and there’s no denying it’s already changing the way people connect online.