Skip to main content

From mantras to meditation, mindfulness to manifestation, Well Intentioned offers an intimate look at how to make room for self-care in meaningful ways, big and small.

Seth Rogen is very blonde right now. “It’s for a TV show,” he reveals on Zoom from his Los Angeles home, running his hand over a short crop with visible dark roots. “On the show, I play a guy who has a midlife crisis, so of course,” Rogen laughs, twirling a freshly rolled joint between his fingers. At 40, the actor, director, screenwriter and producer himself is approaching 50, but there doesn’t seem to be any impending crisis on the horizon; if anything, Rogen seems to be thriving. In addition to a number of upcoming acting projects, including Steven Spielberg’s TIFF favorite, The Fabelmans— for which the freaks and geeks alum receives early praise – Rogen became one of the brand’s founders last year with the launch of Houseplant, a curated collection of cannabis and cannabis-adjacent homewares and accessories, which also provided a platform for his passion for ceramics heard on the Internet.

“My journey with pottery and with Houseplant kind of paralleled each other in a really nice way,” Rogen explains of how finding beautiful ashtrays for his own home led to a realization: “It seemed like no one had made a new one in the past 30 years.” As he became more serious about pottery, a hobby his wife, Lauren Miller Rogen, had taken him to, Rogen began experimenting with pottery designs. ashtrays, then rolling trays, many of which prototypes have become some of Houseplant’s bestsellers.”I couldn’t be happier because the brand was really born out of what I was already doing.”During the pandemic, a studio in home allowed Rogen to hone his casting and molding skills even further. “Having my own oven is like a real eye-opener in terms of learning and experimenting,” he says of freedom by design action that has led to advancements like her “gloopy” glaze technique, which recently spawned one of Houseplant’s newest ashtrays (as well as an unexpected viral manicure moment). It also allowed him to start storing his own work.

“I have a closet full of shit,” Rogen reveals, and although he’s spent the past few years gifting these pieces to friends or donating them to charity auctions, he’s decided to give the Seth stans what they want: Today, Rogen is dropping Handmade by Seth, four quirky vases that will be given away to four lucky winners via a houseplant.com raffle. “I have no desire to hoard these things for myself,” Rogen says of the colorful pieces named for the characters in Breaking point and the wrecker (the smallest of the bunch, “Johnny Utah” is a nice 3″ x 2.5″ vessel with lots of versatility). Rogen adds, “It seemed like a fun way to get them into people’s hands.” Here, the multi-hyphenate talks about his creative process, from vintage hunting in Palm Springs, and why for him weed is synonymous with well-being.

1. Keep your brain busy

I’ve always had a lot of hobbies. For example, I have always looked for new creative outlets. I’m someone who had to admit that I like hanging out and doing nothing and watching TV and movies and all that, but I also really like having creative things to engage with. And I like having a lot of different things to engage in when I’m working in film or television. I actually like working on a ton of different things at once – it’s good to bounce back. I was very passionate about photography for a long time – I think every actor goes through it at one time or another; then I was very much a gardener and started making my own bonsai; I painted for a while. I’ve always wanted to create tactile art, but I really wasn’t good at it. I’m not a good painter, like in a traditional, figurative sense, you know what I mean? It’s like when you’re in art class, you can quickly see which kids are good and which kids aren’t, and I was like, no. But my wife had done pottery in high school and once in a while she would join a studio, and she would say, “We should go take a class together. I think you would like it. Then we did it, and I loved it and that was it. We had left for the races. It’s become something really awesome that we can do together.

2. Make pottery

Almost all ceramics have a manual touch. They’re organic – made of earth and covered in sand that’s heated to turn into glass, essentially. I mean, there are other things in there, but that’s the main thing. It’s something that’s been around for tens of thousands of years, which is very comforting – and also very unique, which my other jobs are the complete opposite of. I love doing movies and TV shows, but with this you’ll have this creative thing in your head that you want to express and you literally need 250 people to do it. Otherwise, you just can’t do it. And it’s really hard! And by nature, it’s incredibly expensive, it’s insane, and it’s complicated. So it’s good to do something that’s expressive and seems to get a good reaction from people. And I can literally do it alone and I don’t need the finances of a big media conglomerate to help me realize my vision. The scale is therefore very different, but there is something very pleasant in its simplicity.

Seth’s Houseplant Foam Ashtray Set

Image may contain: animal, reptile, snake and ashtray

3. Surround yourself with beautiful things

I fell into design and art through the comic world and through a group of my friends who did graffiti in high school. So I was reading, like, juxtapose magazine and that sort of thing in the 90s and it became a weird backdoor into high-end art and design in some ways, because a lot of these artists that I started following – Faile and Shepard Fairey, and Kaws – sort of then transitioned into this world. So I followed my interest through it and then when we did It is the endwhat was funny was that we built a house – like everything was in this house, and me and my writing and directing partner, Evan [Goldberg] i got really into furniture, furniture design, fixtures, lighting and materials, and all of a sudden it was kind of the first time i ever shamelessly gave myself permission to really love this stuff in so many ways. That movie was really what got me into it. But I’ve always collected stuff. I think it’s probably a Jewish trauma that I inherited. We probably have the instinct to keep as many things as possible, because… you never know! So when I love something, it’s my instinct to make the most of it. Collecting comic books kind of moved on to these Japanese vinyl toys and then I was trying to get some nice ashtrays for my own home and started going online and buying vintage ashtrays. Smoking cigarettes is no longer fashionable, but when something is popular it attracts creative minds, and in the 60s and 50s and before that all these great creative minds, architects and designers were designing ashtrays. It’s definitely one of the thought processes that inspired what we’re doing with Houseplant. I am not above any dealer of used ashtrays. I’ve been to all of them online and physically go to vintage and antique stores. I found some great ones in Palm Springs. I think I have over 600 now.

Image may contain: brochure, flyer, paper, advertisement, poster and nature

Juxtapoz Magazine 1996 Vol. 2 #3

The image may contain: toy

Japanese Vinyl Super7 Mummy Boy

The image may contain: ashtray

Ashtray Just Vintage La Solana

4. Smoking weed

Smoking weed is so culturally acceptable now, thank goodness in most countries, not enough, but most. I’m from Vancouver where it’s very, very acceptable. Everyone smoked weed when I was little and I’ve been smoking since I was 13, which isn’t necessarily something I recommend! [Laughs.] But it is well documented for me. Now I smoke weed all day, every day and I love it. And thank God it’s there because it seems to be what I need. I know weed works for me. You will be very hard pressed to get me to go somewhere where I can’t smoke weed at this point in my life because that doesn’t seem reasonable to me. [laughs]. I equated it with, like, wearing glasses or shoes. It’s just one thing I do to make my journey through the day more navigable. Could I spend my day without glasses or shoes? Yeah. Would it be much worse? For sure. That’s really how I see it.

5. Keep family close

My wife is incredibly influential on all the creative things I do because I talk to her about everything, all the time, and she has great taste and opinions. I’d actually like to find a way to maybe convince her to leave [Houseplant] make a version of these really cool vases she makes! There are things that we kind of did together where it’s like, she threw it away and I cut it or something, or I iced it and she designed it. But we didn’t do anything “official” together. We talk about it, though, and we should. We are open to collaboration, of course. We work well together and with our dog. She’s a Cavalier King Charles Spaniel and she just turned 13 the other day. She’s so grumpy and slow now, but it’s wonderful. We actually cast a lighter on it. She is a true inspiration to all of us. [Laughs.]

The image may contain: action figure and toy

Zelda Houseplant Lighter Box