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Business management programs teach aspiring entrepreneurs how to organize their business. Every new business needs a business plan. It is the backbone of your business, the compass of your strategy and your sword against the pitfalls of entrepreneurship. A well-designed business plan increases your chances of success.

What is a Business Plan Layout?

Start with an outline of the business plan so you don’t forget anything important. An executive summary, a description of the goods and services to be offered, market and industry research, a plan for promoting and selling these things, a breakdown of how the business will operate, and financial forecasts are basic elements of the business plan.

Depending on your plan, you may not need all of this information right away. If you plan to talk to investors or seek money, include everything in this template. Lean plans are best for testing ideas or guiding daily operations. The procedure is easier and faster and should be updated and used regularly.

What are the seven most important elements of a business plan?


Although this is the first page of your business plan, the executive summary should be prepared last. It summarizes the essential points of your business plan. This part should briefly describe your client’s problem, solution, target market, founding team, and financial projections. Keep your business description brief and interesting to attract readers.

It is the first impression of your business. Your summary will determine if your reader keeps reading. Take your time and be careful.

Describe the products or services your business would sell

Your products and services are how you are offering to maximize the opportunity from the previous section. You need to clarify the customer problem you are solving and the benefits of the product.

Finally, highlight important competing items or services in the market. Explain how you will beat the competition and what makes you special. Patents and other intellectual property can support your case.

Research methods

Your market analysis summary should clarify your target market. Include a review of your target market’s demographics, hobbies, buying behaviors and preferred means of communication. You should also research your competitors to see if there is a market for you.


In this section of your business plan, describe how you will generate leads, close sales, and manage day-to-day operations. Pricing, promotion, sales channels and market share should be described. Although this may change over time, having marketing and sales plans is essential.

The organization

“About Us” introduces your company and leadership qualifications and very often talks about the MBA course the founder attended. Describe your company’s structure and management team. Include company history as a bonus. The date of formation, names of founders, state registration, site of operations, and date of incorporation, if any, are all important.

Include brief profiles of your managers’ backgrounds, training and experiences and what they do for the organization. Include your company’s milestones and gaps in your work experience.

Estimates and figures

Include sales forecasts, profit and loss, cash flow projections and balance sheet, and assumptions. If you are looking for start-up financing, focus on the amount you will need. This component should also include a report on how the finances will be used in the business.

Although not essential. It helps if you have a general strategy for leaving the company.


Complete your business strategy with supporting resources. Statements, resumes, patents, credit history, marketing samples, etc. Include anything that you think will enhance your business owner’s image.

It takes a lot of effort to start a new business. The volume of documentation, legal obligations and the strategy development process can be completely overwhelming. However, if you don’t put in the effort, you won’t have much of a chance of turning your idea into a profitable business.

The PGDM program teaches the individual in all facets of becoming a successful and innovative entrepreneur. It helps you become a confident and confident entrepreneur. So when you start your own business, you will be able to see and assess the risk factors and lead your business to success.



The opinions expressed above are those of the author.