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Launched in Lockdown: how the pandemic prompted Britons to turn their hobby into a source of income…

Repeated lockdowns, restrictions and a turbulent job market have pushed more Britons into entrepreneurship than ever before, as in 2021 we saw the start of the Great Resignation, in which, following the pandemic, millions of people have decided to change careers.

Edward Griffith, CEO and Founder, LoveCrafts:

“After these difficult two years, we have seen an increase in hobbyists monetizing their crafts and it has been dubbed ‘the year of the hobby hustle’. We have thousands of independent designers of knit, crochet and designers who have uploaded hundreds of thousands of designs to LoveCrafts, and in 2021 there were millions of freelance design uploads.

In fact, in the UK, a record 400,000 Britons swapped jobs in the third quarter of 2021, a trend set to continue into 2022, with new data by LoveCrafts – a leading UK craft supplier – unveiling the Brits who have now turned their pandemic hobby into a full-time career.

More than a million businesses were created in 2020 and 2021 alone. Now, recognizing the societal shift in the private sector with Britons turning their living rooms into workshops, a groundbreaking study by LoveCrafts.com has revealed that a million Britons said the pandemic had caused them to turn their passion into a game. creative time into a full-time career. On top of that, 4.1 million people are now making items to sell and a further 5 million are encouraged by friends and family to sell their handcrafted creations.

As Britons turned hobbies into bustle, online market metrics Depop reported a 300% rise in sales as the growth of independently made items became pervasive and handcrafting increased up to 30% off the platform. Today, when handcrafted art is commercially rewarding, LoveCrafts explores a nation that has turned its passion for craftsmanship into profit, with 3.5 million people now monetizing homemade crafts.

National research from LoveCrafts revealed that hobbyists have turned their hobby into a profitable business on an unprecedented scale, unveiling 4.1 million Britons now craft items as a hobby, while 5000000 were encouraged by their friends and family to sell their homemade products and 1.7 million earn their living by selling their handicrafts. Additionally, the data unveils the one million Britons who have turned to DIY during the pandemic and are now selling crafts as their main job.

Edward Griffith, CEO and Founder, LoveCrafts:

“We work with and promote ‘freelancers’ at every opportunity and offer marketing help and support, including lead and lead support, and the ability to collaborate with our marketing and design teams. It’s so gratifying to see how much the value of handmade crafts has increased, considering the endless hours of creativity and skill that go into it, and it’s great to see that handmade items are so sought after.


LoveCrafts.com