YouTube has revolutionized the content creation game in ways that many people could not have imagined. If you go to the platform today, you’ll find videos on just about every topic imaginable, from photography to sports and podcasting.
If your favorite designers have inspired you, you might want to follow in their footsteps. Starting a YouTube channel is exciting, but there are several factors you need to consider before getting started, including your niche.
When choosing a niche for your YouTube channel, you need to ask yourself several questions. This article will identify some of the most important.
1. What is the purpose of your YouTube channel?
When choosing a YouTube channel niche, you should first think about why you are starting your channel in the first place. Knowing the answer could drastically change what you’re talking about.
If you’re starting a YouTube channel for fun and don’t care about subscribers or views, you can talk about anything you want. And rather than managing two or more YouTube channels later, you can keep everything in one place.
Things change if you are planning to start a YouTube channel for commercial purposes. In these cases, you will need to refine your content to attract the right audience. Creating a YouTube channel for a business also means you need to think more about keyword research. And your thumbnails will also become more prominent.
2. Can you find a unique angle to talk about it?
While it’s not too late to start a YouTube channel, you’ll need to find a way to rise above the noise. Whatever niche you choose, you will find a huge amount of content, but in some cases you may find that the competition is not as fierce.
Before choosing your niche, ask yourself if you can find a unique angle. For example, you can talk about an underrated team if you want to start a sports YouTube channel. Your unique point of view could also simply be that you have a different opinion than most of the main channels in your field.
If you are unsure of a particular niche, you can always upload a few videos to test the waters and see if you can separate yourself from the others.
3. Do you really enjoy your niche?
Being a YouTuber is a high demand job, but many people underestimate the amount of work it takes to grow a channel. You will have to deal with a few people, if any, who watch your videos for at least a few months.
You should also understand that earning a reasonable amount of money from YouTube will take a long time. And at first, you won’t even be eligible for monetization through ad revenue.
Considering how long it takes most users to grow a YouTube channel; you’ll need to make sure you don’t overwork yourself. What’s the best way to do it? It’s simple: talk about a topic you love.
Try not to get caught up in the most “profitable” niche. Even if you choose something that could be lucrative, you won’t reap the benefits if you hate downloading content. Your audience can also tell when you’re only interested in making money.
4. Do you know enough about the subject?
To successfully create valuable content online, you need to know more than your audience about your chosen topic. You don’t need to have high-level expertise, but you should have a head start. With that in mind, starting a YouTube channel about something you know nothing about is a bad idea.
If you don’t know where to start, consider your hobbies. For example, if you love taking photos, you can create a photography YouTube channel.
If you want to start a YouTube channel on a topic you don’t know much about, you can always spend a few months learning about it. And so you can document your trip; it’s another way to keep viewers engaged.
5. Will you have enough to say?
When you do research on finding a niche, you will notice that many people tell you to narrow yourself down. This is largely true, but you should also be wary of potentially going too narrow.
A good way to test if you’re at the right niche level is to try thinking about a year’s worth of topics; if you are having difficulty, you may need to change your plans.
If you think you don’t have enough topics to cover in your niche, consider branching out a bit more. As long as you always take a focused approach, you shouldn’t have too much trouble finding the right balance.
6. Is your niche profitable?
This question is irrelevant if you only use a YouTube channel for fun. But if you plan to start a business eventually, you need to make sure your niche is profitable.
To determine if your niche is profitable, you have several options. You can look at search volumes to determine if the audience exists for the type of things you plan to talk about.
If you already have a business, you can view your top-performing content on other platforms, such as your blogs. This will give you a better idea of what your audience is looking for.
You can also watch what potential competitors are doing in your corner of YouTube. Although you shouldn’t copy them, you’ll have a better idea of what gaps you can fill.
7. Are you ready to learn more about your niche?
When you start a YouTube channel, you must have the intention to stick with it for the long term. With that in mind, you also need to accept that what you already know about your niche shouldn’t be the ceiling.
If you want to be successful on YouTube, you have to be willing to constantly learn. A good way to tell if you’ve chosen a suitable niche is to determine if you’re happy to spend time on content on the topic elsewhere.
In addition to consuming content about your topic, you can also learn more by doing. This is especially true if your channel is about a specific creative area.
Choose your niche carefully
When choosing a YouTube channel niche, you need to carefully consider several factors because your niche can make or break you. Above all else, you must enjoy the topics you are going to talk about or you will burn out.
If you’re running a business, you also need to consider whether your efforts will pay off in the long run. Additionally, you should try to find a unique angle that you can offer. If you’re not sure what your niche is, try experimenting with a few videos to see if it’s right for you.